This Is Lunch

Have you seen that ad?

You know the one that has a picĀ of a massive schnitty that hangs over the plate?

Reminds me of back in the day at the Peachy their special was a schnitty just like that.

With chips on the side.

Maybe some lettuce or something so it didn’t look like a total heart attack in waiting.

It was a good un that’s for sure.

But back to this ad.

The slogan was

Normal says ‘this is lunch’

And underneath the pic of the massive schnitty it says

Normal can lead to heart disease, cancer, stroke and type 2 diabetes.

Pretty cool ad I thought.

Kinda like when they first started putting warning pictures on smokes of all the bad stuff it causes.

And it got me thinking.

Just cause somethings normal doesn’t make it ok.

Especially with over half of us overweight or obese.

And especially if that is considered normal now.

We have a problem.

A massive problem as a society (no pun intended).

Cause if our kids see that as normal there’s no hope for them.

With all the kids overweight now my view is that’s child abuse.

Setting these kids up for a life time of health problems.

Years ago I remember a doctor told me he was seeing kids in primary school being diagnosed with Type 2 diabetes.

That is cruel.

Cause their parents had a choice.

Normal isn’t ok.

It’s dangerous.


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Now don’t get me wrong,

I’m not saying you just have to eat rabbit food and chicken.

God knows I don’t.

And kids can’t enjoy a treat now and then.

Emily gets her fair share too.

I love a drink and a love good food just like you no doubt.

I just know there’s a balance so I can do that as I know you do too.

That’s why you’re reading this.

Otherwise I’ll be considered ‘normal’ and have that big gut hanging over my pants.

Or worse.

Cause I put on weight easy.

That’s just my body type.

Sound familiar?

Want to change normal?

Answer theĀ couple of questions on this NEW LOOK form that i’ve made easier for you to tell me what you want.


It’ll take you 2 minutes.

And this 2 minutes could be your best investment this year.

Lets change normal.





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